The Jake Dunlap Show

Elevate Your Sales Pitch (& Other Parts of the Sales Process) Using AI

Episode Summary

This week on The Jake Dunlap Show, Jake talks about the current state of AI in sales (using AI for mostly email writing) and how B2B sales is sleeping on how AI can enhance all areas of the sales process - not just email writing. In this session, Jake speaks about using ChatGPT and AI as your sales pitch generator to perfect your pitch. There are two reasons why you should be doing this. (1) It will significantly decrease your prep time, and (2) if you ask smart questions and take time with your prompts, you will have a significantly better conversation. This is an interactive session, so we’ll add some of his AI prompts below!

Episode Notes

In this session, Jake speaks about using ChatGPT and AI as your sales pitch generator to perfect your pitch. There are two reasons why you should be doing this. (1) It will significantly decrease your prep time, and (2) if you ask smart questions and take time with your prompts, you will have a significantly better conversation.

This is an interactive session, so we’ll add some of his AI prompts below!

In this episode, Jake covers:

All anyone wants to talk about is how to use AI to write better sales emails – which it’s still not great at. It has so many other applications.
What AI is really good at in the sales process is helping salespeople to prepare: prepare for a sales meeting or how to have a conversion.
If I was a new rep in my career, I could get up to speed so much faster by using this.
One of my favorite use cases for the sales process is using AI to prep for objections.
You have to be thoughtful about creating different threads on different topics (different personas, messaging in the middle of the funnel, really good recaps, etc).
Taking the time to write a really good prompt is everything.

Prompts to generate a better pitch:

Introduction & Prep

Prompt: Generate an attention-grabbing opening statement or question to engage the VP’s interest in our financial services platform. Our platform offers advanced AI-powered analytics and automation tools for risk management and investment strategies. Highlight the competitive advantage of our platform’s real-time data analysis capabilities and its potential to improve decision-making and drive financial growth for their organization. Please make the opening statement concise, compelling, and focused on capturing their attention from the start.

Credibility

Prompt: Provide information about [company] and its achievements that can enhance credibility for a financial services platform. Include notable clients, industry recognition, or partnerships.

Problem-Solution Matching

Prompt: Explain the common challenges or pain points that financial services organizations face today. Highlight the specific problems our platform can address.

If you know the common challenges, input them into ChatGPT and skip to the following prompt.

Prompt: Describe the key features and benefits of our financial services platform. Emphasize how it solves the challenges mentioned earlier and fulfills the VP’s needs.

Objections

Prompt: Anticipate potential objections or concerns that a VP might have about adopting a new financial services platform. Provide persuasive responses that address these objections and instill confidence.

Call to Action

Prompt: Craft a clear and compelling call to action for the VP that will encourage them to take the next step [such as scheduling a demo or meeting].

Check out the full article and recording on skaled.com:

https://skaled.com/insights/ai-sales-pitch-generator-chatgpt/

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https://skaled.com/modern-leader-sign-up/

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