Jake discusses the evolving landscape of B2B sales, emphasizing the importance of speed and convenience for modern buyers. He recounts a pivotal story about Blockbuster's missed opportunity to acquire Netflix, highlighting the shift towards digital and the need for businesses to adapt. Jake critiques traditional sales methodologies like Medic, arguing they are outdated in today’s information-rich environment. He introduces his innovative "intent" framework, designed to align sales processes with buyer behavior, ultimately aiming to streamline sales cycles and improve customer experiences.
Jake discusses the evolving landscape of B2B sales, emphasizing the importance of speed and convenience for modern buyers. He recounts a pivotal story about Blockbuster's missed opportunity to acquire Netflix, highlighting the shift towards digital and the need for businesses to adapt. Jake critiques traditional sales methodologies like Medic, arguing they are outdated in today’s information-rich environment. He introduces his innovative "NTENT" framework, designed to align sales processes with buyer behavior, ultimately aiming to streamline sales cycles and improve customer experiences.
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If you use Outreach, you need Performance Pulse: https://skaled.com/services/performance-pulse/
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What will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?
Order your copy of the book and join The Innovative Seller Community:
Book: https://www.jakedunlap.com/the-innovative-seller
Community: https://www.jakedunlap.com/the-innovative-seller-community
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DM or book time with Jake to discuss your current sales processes and best practices: https://savvycal.com/Jake-Dunlap/innovative-seller-live
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AI Unleashed: https://bit.ly/ai-unleashed-series
AI Sales Prompt Pro: https://skaled.com/insights/ai-sales-prompt-pro/
AI Sales Accelerator Workshops: https://skaled.com/insights/ai-sales-accelerator/
Custom GPTs for Sales: https://skaled.com/insights/custom-gpts-for-sales/
Workshop + Prompt Pro: https://bit.ly/accelerator-and-prompt-pro
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Email: https://skaled.com/modern-leader-sign-up
LinkedIn: https://bit.ly/modern-leader-newsletter
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LinkedIn: https://linkedin.com/in/jakedunlap
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Twitter: https://twitter.com/jaketdunlap
Website: https://jakedunlap.com