This time last year on the Jake Dunlap Show, we were talking to Steve Ohanians, a successful entrepreneur, Co-Founder of WebEnertia, an industry-leading digital agency and a beacon in the extremely competitive world of web designing and digital strategy. Since then, very exciting things have happened, which Jake and Steve will cover in today’s episode! After 20-plus years of significant growth, WebEnertia has relaunched as Clear Digital, a name meant to encompass the whole portfolio of services and innovation the company has developed since its conception. Steve shares the intricacies of the entire re-branding process, how he and his business partner concluded that this was the right time to take the leap, and the impact this decision had on the company so far.
This time last year on the Jake Dunlap Show, we were talking to Steve Ohanians, a successful entrepreneur, Co-Founder of WebEnertia, an industry-leading digital agency and a beacon in the extremely competitive world of web designing and digital strategy.
Since then, very exciting things have happened, which Jake and Steve will cover in today’s episode!
After 20-plus years of significant growth, WebEnertia has relaunched as Clear Digital, a name meant to encompass the whole portfolio of services and innovations the company has developed since its conception.
Steve shares the intricacies of the entire re-branding process, how he and his business partner concluded that this was the right time to take the leap, and the impact this decision had on the company so far.
Time stamps:
(00:00) A year of exciting changes for Steve Ohanians and his company;
(01:50) Retrospective of how WebEnertia came to life;
(03:20) Making the decision to rebrand and solve the confusion the prior name was creating;
(06:07) Finding the perfect moment for re-branding- researching all the aspects before taking the leap and deciding on the new name- Clear Digital;
(08:46) Keeping the rebranding process as transparent as possible, knowing that every decision will emotionally impact their employees and clients;
(13:51) Critical things to keep in mind when going through a rebranding process;
(15:53) Confidently navigating change and repositioning themselves as a top agency to B2B brands across North America;
(18:48) The most important factor in the reinventing process- having the mechanism to re-evaluate yourself, to ask why something is not working, and find the ability to shift and look for solutions.
Quotes
“My co-founder and I founded the agency while we were both still in college and we had a physics class together where we were learning about “inertia”, this property that keeps objects in motion and we thought, hey that’s a really cool concept (...) not necessarily thinking that is also the property that stops things from moving, which was clearly pointed out to us throughout the years.”
“Nowadays finding the name that fits you strategically, clears all trademarks, it’s easy to pronounce, and has a URL available is not easy so we hired an agency that helped us go through hundreds and hundreds of names before we landed on Clear Digital.”
“There’s an emotional attachment to the brand itself. I read somewhere that we emotionally process change the same way we process laws and grief. It can bring a lot of anxiety for employees and clients.”
Get in contact with Steve:
Linkedin- http://linkedin.com/in/steveohanians
Twitter- https://twitter.com/steveohanians?lang=en
Instagram- https://www.instagram.com/chalowalo/?hl=en
Facebook- https://www.facebook.com/steve.ohanians
Steve’s company- Clear Digital (former Web Enertia):
Website- http://www.webenertia.com/
Linkedin- https://www.linkedin.com/company/cleardigitalinc
Twitter- https://twitter.com/cleardigitalinc
Instagram- https://www.instagram.com/cleardigitalinc/
Facebook- https://www.facebook.com/cleardigitalinc
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Website- https://www.jakedunlap.com/
Instagram- https://www.instagram.com/jake_dunlap_/
Linkedin- https://www.linkedin.com/in/jakedunlap
Twitter- https://twitter.com/jaketdunlap