The Jake Dunlap Show

How to Build a Sales Machine That Increases Conversions Every Other Week

Episode Summary

In today's episode, Jake dissects the transformative approach of Consistent Performance Optimization (CPO) in sales, advocating for a shift from rare, significant overhauls to frequent, incremental improvements. By adopting this methodology, sales teams can achieve significant gains, with a potential 26% increase in pipeline generation over a year through bi-weekly optimizations. Jake highlights the critical need for a clear process, data-driven decisions, and the assembly of a dedicated team to implement these consistent adjustments. This strategy not only enhances efficiency and agility but also aligns sales efforts closely with rapidly changing market demands and buyer behaviors.

Episode Notes

In today's episode, we dissected the transformative approach of Consistent Performance Optimization (CPO) in sales, advocating for a shift from rare, significant overhauls to frequent, incremental improvements. By adopting this methodology, sales teams can achieve significant gains, with a potential 26% increase in pipeline generation over a year through bi-weekly optimizations. We highlighted the critical need for a clear process, data-driven decisions, and the assembly of a dedicated team to implement these consistent adjustments. This strategy not only enhances efficiency and agility but also aligns sales efforts closely with rapidly changing market demands and buyer behaviors.
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What will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?

Pre-order the book for access to exclusive content and The Innovative Seller Community: 

Book: https://www.jakedunlap.com/the-innovative-seller

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Workshop + Prompt Pro: https://bit.ly/accelerator-and-prompt-pro

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