The Jake Dunlap Show

Shifting Focus in 2023 from New Business to Customer Growth & Retention

Episode Summary

This week on the Jake Dunlap Show, Jake covers a hot topic that’s been on every business and sales leader’s mind: customer growth and retention. As the economy remains uncertain and volatile, protecting our current customer base is a top priority as new business numbers slow down. Much like COVID accelerated the trend of better engagement and conversations, we’re seeing a trend that ties sales to account growth goals and metrics accelerate. In this episode, Jake will cover the state of new business-focused companies today and what expansion-focused companies could look like tomorrow.

Episode Notes

This week on the Jake Dunlap Show, Jake covers a hot topic that’s been on every business and sales leader’s mind: customer growth and retention. As the economy remains uncertain and volatile, protecting our current customer base is a top priority as new business numbers slow down.

Much like COVID accelerated the trend of better engagement and conversations, we’re seeing a trend that ties sales to account growth goals and metrics accelerate. In this episode, Jake will cover the state of new business-focused companies today and what expansion-focused companies could look like tomorrow.

Main points:

 

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