In this episode, Jake kicks off 2024 by outlining four strategic priorities crucial for businesses. He emphasizes the need to make Revenue Operations (RevOps) a strategic role, serving as a through line to align sales, marketing, and customer service, thus avoiding the common pitfalls of siloed problem-solving. Jake highlights the benefits of real-time metrics and analysis, stressing the importance of measuring sales movement frequently to adapt strategies promptly. The episode underscores the necessity of taking outbound optimization seriously, addressing the low success rates and advocating for consistent, real-time optimization practices. Jake concludes by delving into the deployment of generative AI, foreseeing its tremendous benefits for true personalization at scale, efficient sales operations, and dynamic training scenarios. While acknowledging potential resistance to change, he encourages organizations to embrace these innovations in 2024. Check out the AI Unleashed Series, featuring Jake and Kevin Dorsey, and to pre-order Jake's upcoming book, "The Innovative Seller," to continue the conversation and stay ahead in the dynamic landscape of sales and revenue operations.
In this episode, Jake kicks off 2024 by outlining four strategic priorities crucial for businesses. He emphasizes the need to make Revenue Operations (RevOps) a strategic role, serving as a through line to align sales, marketing, and customer service, thus avoiding the common pitfalls of siloed problem-solving. Jake highlights the benefits of real-time metrics and analysis, stressing the importance of measuring sales movement frequently to adapt strategies promptly. The episode underscores the necessity of taking outbound optimization seriously, addressing the low success rates and advocating for consistent, real-time optimization practices.
Jake concludes by delving into the deployment of generative AI, foreseeing its tremendous benefits for true personalization at scale, efficient sales operations, and dynamic training scenarios. While acknowledging potential resistance to change, he encourages organizations to embrace these innovations in 2024.
Check out the AI Unleashed Series, featuring Jake and Kevin Dorsey, and to pre-order Jake's upcoming book, "The Innovative Seller," to continue the conversation and stay ahead in the dynamic landscape of sales and revenue operations.
Timestamps:
00:02 Introduction and New Year Wishes
00:22 AI and Lease Series Announcement
00:44 Discussing Priorities for 2024
01:21 The Importance of Revenue Operations
04:33 The Need for Real-Time Metrics and Analysis
06:10 Outbound Optimization and its Importance
09:48 The Role of Generative AI in 2024
12:58 Legislation and Email Deliverability
13:35 Conclusion and Final Thoughts
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