Part 4 of Jake’s 5 Part “What’s Not In The Modern Outbound Playbook” series. This week’s episode is the “Ultimate Webinar Follow-Up Play for Warm Leads, and how you can re-engage old opportunities with video.” Jake’s Poll: Does your marketing team currently run or have plans to run webinars in 2022? Only 50% of teams are using webinars! Ultimate Webinar Follow-Up Play for Warm Leads Marketers- Just because someone signs up for a webinar does NOT mean they are a warm lead. Pro Tips: #1 Quick follow-up is important in this play, so it’s best to have your messaging and sequences written and videos ready to go the day of the event. #2 Since these are warm leads, eGift cards for coffee or lunch tend to work well as a way to get them just over the hump and say yes to a meeting. Reengage Old Opportunities with Video Go back to your old close/lost opportunities from 2020 and 2021, send a personalized video and message on LinkedIn. Suggested Tools: Outreach and Vidyard Pro Tip: When sending your personalized video, bullet out or summarize your key points/value props in the body of your email as well. Jake Poll: What’s your #1 concern when it comes to outbound this quarter: Generic messaging - 29% Too focused on quantity - 33% Not iterating - 25% Sequence strategy old - 13% If you haven’t already, hit the subscribe button so you don’t miss out on upcoming episodes of The Jake Dunlap Show. __________________________________________________________________________________________________ Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes. As a thought-leader with more than 60,000 followers across his platforms, Jake's audience gains valuable insights into scaling an organization, sales best practices, and general career motivation. Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018. ►Connect with Jake Dunlap LinkedIn: https://www.linkedin.com/in/jakedunlap Instagram: https://www.instagram.com/jake_dunlap_/ Twitter: https://twitter.com/jaketdunlap Website: https://www.jakedunlap.com/
Part 4 of Jake’s 5 Part “What’s Not In The Modern Outbound Playbook” series.
This week’s episode is the “Ultimate Webinar Follow-Up Play for Warm Leads, and how you can re-engage old opportunities with video.”
Jake’s Poll:
Does your marketing team currently run or have plans to run webinars in 2022?
Only 50% of teams are using webinars!
Ultimate Webinar Follow-Up Play for Warm Leads
Marketers- Just because someone signs up for a webinar does NOT mean they are a warm lead.
Pro Tips:
#1 Quick follow-up is important in this play, so it’s best to have your messaging and sequences written and videos ready to go the day of the event.
#2 Since these are warm leads, eGift cards for coffee or lunch tend to work well as a way to get them just over the hump and say yes to a meeting.
Reengage Old Opportunities with Video
Go back to your old close/lost opportunities from 2020 and 2021, send a personalized video and message on LinkedIn.
Suggested Tools:
Outreach and Vidyard
Pro Tip:
When sending your personalized video, bullet out or summarize your key points/value props in the body of your email as well.
Jake Poll:
What’s your #1 concern when it comes to outbound this quarter:
Generic messaging - 29%
Too focused on quantity - 33%
Not iterating - 25%
Sequence strategy old - 13%
Link To Download “The Modern Outbound Playbook”:
https://skaled.com/insights/modern-outbound-playbook-modern-sales-tech/
If you haven’t already, hit the subscribe button so you don’t miss out on upcoming episodes of The Jake Dunlap Show.
__________________________________________________________________________________________________
Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.
As a thought-leader with more than 60,000 followers across his platforms, Jake's audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.
Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018.
►Connect with Jake Dunlap
LinkedIn: https://www.linkedin.com/in/jakedunlap
Instagram: https://www.instagram.com/jake_dunlap_/
Twitter: https://twitter.com/jaketdunlap
Website: https://www.jakedunlap.com/